Jun 20, 2019

How to do an influencer pitch to a brand (7 tips for content creators)

Today, we'll briefly steer away from beauty to talk to you: Our dear influencers and content creators out there.

As a Customer Success Manager at Mia, I receive lots of wonderful messages from people interested in our brand and curious to try out our products. This also means I go through a fair share of influencer pitches every day.

So if you want to get the attention of your favorite brands... Keep reading! These tips come from my professional experience and will help you stand out among the crowd.

✅ Tip 1: MAKE AN ATTRACTIVE PROPOSAL

Basically, you are asking for a brand to invest in you—in exchange of content and exposure to your followers, so you have to be clear and let them know why you are a good match for them. Make sure you put in the work and learn as much as you can about their vision and what they stand for so you can answer these basic questions in a way they just know you are perfect for each other!

These are some questions that can help you in drafting that perfect pitch:

Who are you?
What do you do?
What makes your account special?
What's your story?
Why are you a good fit for this specific brand?

✅ Tip 2: MAKE SURE YOUR GRAMMAR IS SPOTLESS

The last thing you want is your followers being distracted with grammar after putting so much thought into your captions. Sadly, if this is a constant issue, it will make you lose credibility since it may harm the reputation of the brands that work with you.

This is even worse when your pitch to a brand contains typos! That may shut that door immediately.

We are also humans and are aware that content is created at a very fast pace these days. Occasional typos and spelling mistakes happen. Lazy writing shouldn't.

My tip? Ask a friend you trust to review your content. A fresh pair of eyes will catch things you haven't noticed. Bonus tip: Check out the Grammarly App.

✅ Tip 3: EXCEL AT VISUAL CONTENT

We as brands want to see our products being used and presented in the best possible way.

This is especially important if you don't have that many followers: Brands are more likely to offer you a collab if your videos and photography are stunning.

This is your chance to be creative! Let them know if you are willing to produce additional material for them, or throw some content ideas. Brands will love it!

✅ Tip 4: ASK FOR A DISCOUNT CODE

Don’t be afraid to ask! Most brands will be happy to provide a special discount code for your followers... And they will love you for this! Some may even allow you to get referral commissions through their affiliate program.

✅ Tip 5: WHAT CAN YOU OFFER?

Anything you can do for a brand will add value to your proposal. Don't assume that this is only about posts and stories.

Spell out what you can do, there are so many options!:

Write a blog post with a link back to the brand’s site.
Write a comprehensive or professional product review.
Recommend the products to your community.
Make a youtube video.
Create photos for their website.
Maybe you have ASMR skills and it fits with the brand, who knows?

✅ Tip 6: BE YOURSELF

Brands are more likely to favor accounts with real people that have real follower interactions. The beauty industry especially wants to see how their products look, feel and work on different skin types and styles. Ad-style cookie-cutter content is a thing of the past.

We want to see how it looks on YOU. We want to see how you interact with your products on your daily routine.

✅ Tip 7: AVOID COPY-PASTING PITCHES

We can always tell when someone has sent the same message to a bunch of different brands and TBH it makes them look lazy. They often don't mention any specific brand names, and the pitch seems too broad. Do your homework, show you’re serious about collaborating, make it personal and get ready to charm us!

Finally, remember: We work hard to get the best product and information out to our customers so we love collaborating with influencers. It is a great way to connect with real users and get honest feedback. So don't be afraid of showing your value!

I hope these tips empower you on your content creator career, and we hope that you reach out and collaborate with us!

Tatiana 💋

Interested in collaborating with us? https://www.miadelmar.com/pages/influencers